Skip to content
subscribe
Account
SEARCH

Categories

LASTEST

B&B Italia.

A “Phygital” Experience at B&B Italia’s New Miami Flagship

Eliza Jordan

21 September 2020

To connect with the contemporary customer of today, brands are reimagining what the next retail experience is and should be. For B&B Italia, which revealed its latest flagship in the Miami Design District, that  is part physical, part digital—it’s “phygital.”

As soon as you walk in the door, you are immediately immersed in the 9,700-square-foot space complete with a mega LCD video screen wall showing inspirational content. Known as the Theater, the space is central to the showroom, and will anchor future talks, product presentations, and additional programming. Nearby, a second screen is displayed on the “break-out table,” where guests can dive deeper into their interests by exploring targeted content and product configuration.

B&B Italia

Courtesy of B&B Italia.

Interspersed around the one-level showroom are styles by internationally renowned designers like Antonio Citterio, Piero Lissoni, Naoto Fukasawa, Mario Bellini, Patricia Urquiola, and Gaetano Pesce—as well as virtual options. Elsewhere, digital touchpoints guide users through products not just available in store. In the Tailor’s Room, you can explore both physical and virtual options of textiles and materials, developed in partnership with Design Group Italia.

“Despite the enormous and unexpected difficulties that this 2020 has faced, we have pursued our desire to inaugurate this new Miami store, which represents for us a point of difference in a key city for the world of design,” said Gilberto Negrini, CEO of B&B Italia. “The critical issues must not stop us but rather must be an incentive to create new projects, to dramatically innovate and be even more dynamic on the market. We will share our brand heritage with the intention to inspire and engage the local design community.”

B&B Italia.

Courtesy of B&B Italia.

 

SAME AS TODAY

FURTHER READING

The View at The Palm Opens in Dubai with Human-Centric Purpose

Whitewall spoke with John Bricker of Gensler about The View at The Palm in Dubai.

Louis Fratino Finds Power in Images of What We Love

Louis Fratino spoke with Whitewall about keeping the studio a space free from fear of failure.

The BMW Neue Klasse Looks to an All-Electric Future

The BMW Neue Klasse is a statement piece for a new era: design language that references classic BMW for its soon-to-be all-electric lineup.

Seven Unmissable Moments from Design Miami/ 2023

A few of our favorites from Design Miami/’s well-curated collection of pieces by leading global designers, open this week.

Best Miami Exhibitions: What to See While in Town for Art Basel 2023

In Miami for Art Week and not sure where to start? Visit some of these best Miami exhibitions at spaces across the city.

NADA Miami 2023 Zooms In on the Fun

The 21st edition of NADA Miami 2023 returns to Ice Palace Studios with presentations from over 150 galleries.

IN THIS ARTICLE

Topics

LOCATION

Topics

LOCATION

SUBSCRIBE TO MAGAZINE

Kelly Wearstler

THE WINTER EXPERIENCE ISSUE
2023

Subscribe

SUBSCRIBE TO NEWSLETTER

Go inside the worlds of Art, Fashion, Design and Lifestyle.

READ THIS NEXT

A few of our favorites from Design Miami/’s well-curated collection of pieces by leading global designers, open this week.
In Miami for Art Week and not sure where to start? Visit some of these best Miami exhibitions at spaces across the city.
The 21st edition of NADA Miami 2023 returns to Ice Palace Studios with presentations from over 150 galleries.

SUBSCRIBE TO NEWSLETTER

Go inside the worlds
of Art, Fashion, Design,
and Lifestyle.