Lexus at Milan Design Week: Amazing in Motion
Lexus Design Amazing was a special exhibition that took place during Milan Design Week earlier this month, focused on the complexity and beauty of motion. This year’s exhibition featured three new works from world-renowned designers, Nao Tamura, Fabio Novembre and Hiroshi Ishii. Challenged to express the Lexus theme “Amazing in Motion” is a way completely new to their creative process, each designer created a unique response that goes beyond the field of automobiles. Three installations highlighted the creativity and ingenuity on the frontiers of design.
The first installation, “Interconnection,” was by New York-based designer Nao Tamura. Nao interpreted the theme of “Amazing in Motion” through an exploration of the interdependence between mankind and nature in her installation. In its entirety, “Interconnection” is interdependent and if one leaf were removed the entire installation would collapse. The relationship between mankind and nature is both incredibly fragile and yet unbreakable. “Interconnection” embodies this dichotomy, directing our hearts to the age-old wisdom that when we are one with nature we are at our most powerful.
Fabio Novembre created the second installation, “We Dance.” Fabio’s response to the 2014 theme is that motion is always amazing. His piece embraces the relationship between light, motion and space. Everything is the same. When broken down all matter is atoms – atoms that are constantly moving in space. Therefore, this is the essence of life, a harmonious constant movement. All of life is a dance.
Third is “Transform” from the MIT research team lead by Horishi Ishii. The project embraces the theme through reactive 3-D design. Fusing technology and design the MIT team created a piece of furniture that moves in response to kinetic energy. When viewers wave their hand over the piece the energy is captured by sensors and causes the piece to transform.