Last week, the Dentsu Aegis Network opened a new location in the heart of Paris, Maison Dentsu. Part think tank, co-creating space, and exhibition venue, the site offers a unique environment and approach to communication and marketing with an eye toward the contemporary client.
“In a world facing the colossal challenge of building meaning and trust, we firmly believe that as large communication groups, brands and broadcasters, we have the responsibility of becoming the captains of inspiration, transformation and connection,” President of Dentsu Aegis Network Thierry Jadot said.
Maison Dentsu will be a hub focused on reevaluating the future of brands, bringing together experts in art, design, innovation, advertisement, and media. Under the leadership of directors Jadot and Olivier Sebag, the space will be run by Julien Grollemund, Cécile Bitoun, Alexandre Sap, and Thomas Erber.
“With this space for hybrid and open creation, Maison Dentsu wants to accompany brands in rethinking the role they play with their target groups in order to develop their ability to influence by gaining pop culture legitimacy. We are happy that this initiative has already won over three prestigious luxury and entertainment brands,” General Director Sebag said.
The light-filled Maison Dentsu at 176 rue de Rivoli, outfitted with contemporary furniture, sculpture, and interiors, will act as a bridge between creators and influential companies, aimed at increasing a cultural impact through an embrace of the latest technology, ingenuity, and—perhaps most important of all—authenticity.