Next year, the Italian design house Natuzzi celebrates its 60th anniversary. While continuing its dedication to sustainability and transitioning into a paramount lifestyle brand, the brand is also seeing fresh change in terms of its leadership.
The founder’s son, Pasquale Junior Natuzzi, joined the brand in 2012 as the Marketing Program Manager. From March 2016 to July 2017, he then served as the Global Communication Director and Deputy Creative Director, overseeing the brand’s global strategy. Last July, he was appointed Chief Marketing and Communications Officer. And today, Pasquale is appointed as the brand’s Creative Director and Stylist—a position he will hold in addition to his previous position.
Pasquale Junior Natuzzi joined the Natuzzi Group in 2012 as Marketing Program Manager. From March 2016 to July 2017, he served as Global Communication Director and Deputy Creative Director, overseeing the development of Natuzzi’s global brand strategy. In July 2017, he was appointed Chief Marketing & Communications Officer, a position he will continue to hold alongside the new role.
“I accepted this new challenge with enthusiasm, a sense of responsibility and a great desire to develop the image of one of the best-known furniture brands in the world. Natuzzi is a brand with sixty years of history and a clear strategy: transformation from a furniture player to a lifestyle brand,” said Natuzzi. “The collections, retail store experience, communication, marketing and consumer service must encompass the brand’s vision, since only through a holistic approach can we project the brand towards a modern, distinctive creative language and high experiential value and thus create our community of brand lovers.”