Poliform

Courtesy of Poliform.

Poliform

Courtesy of Poliform.

Poliform

Courtesy of Poliform.

Poliform

Courtesy of Poliform.

Poliform

Courtesy of Poliform.

Poliform

Courtesy of Poliform.

Poliform

A table from the "Creek" table.
Courtesy of Poliform.

Poliform

A sofa from the "Bellport" collection.
Courtesy of Poliform.

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New York

Poliform’s New Wardrobes That Wow

Poliform recently debuted new furniture collections and wardrobe designs, updated for the needs of today’s luxury living. Available in its showrooms in North and South America, the diverse home pieces are stylistically compatible and visually sophisticated. Quintessential for contemporary living, the furniture items include pieces designed by Jean-Marie Massaud: “Bellport,” a collection ranging from sofas and daybeds to poufs and armchairs; “Creek,” a collection of side and coffee tables available in various shapes, sizes, and materials; and “Kensington,” a sculptural dining table with curved sheets of metal in iron or bronze. The brand also welcomes a new low-rise armchair with deep seats and an elongated backrest, the Jane Lounge, designed by Emmanuel Gallina.

In addition, luxurious wardrobes get their own sets of updates, with new components, accessories, and technical features. More than just aesthetically pleasing, the details aid in accessibility and the owner’s wellness.

“Many of the functional updates improve upon existing features to create an elevated experience where every detail and need has been anticipated,” said Kevin Woodard, general manager of Poliform New York. “Wardrobes are available with new integrated LED lighting that allows interior shelves to be moved and reconfigured rather than fixed, so that the design can adapt over time as needed. Similarly, a new air purification system keeps wardrobe interiors free of allergens, dust, and odors, reducing the need for storage bags or boxes for delicate and precious items. We have also introduced wireless charging stations for mobile devices, which offer a visually sleeker and more seamless experience than integrated USB ports previously available.”

Wardrobes are also introduced in materials that offer new stylistic possibilities, adding to the richness of the user experience.

“For instance, new techno leather has a softer hand and slight grain, making it more appealing to touch when used to upholster wardrobe doors, interior shelves, and accessories such as hanging bars,” said Woodard. “On the other hand, new etched glass is visually very light and minimal, but has a subtle graphic statement that adds visual interest and character to wardrobes.”

In the new closet systems, a hanging drawer by Rodolfo Dordoni featuring a glass top caught our attention. Inevitably, the luxury interior space is changing, and the focus of products must meet the lifestyle changes and demands. This calls for a greater potential for customization, as well as a more seamless experience, and Poliform is excelling with these changes.

“Poliform strives to anticipate the needs and lifestyle of customers, and to provide solutions that improve their quality of life. For instance, by introducing wireless charging stations, we want to not only power digital devices, but do so in the most visually appealing way and to make the experience as easy as possible,” said Woodard. “The introduction of more glass display cases speaks to a growing desire in the luxury market to create a more personalized, elevated, and elegant experience. It allows precious items to be displayed and enjoyed, while re-creating the special experience of shopping in a luxury retail store.”

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