TIffany & Co.

Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.

TIffany & Co.

Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.

TIffany & Co.

Renderings of renovations underway at 727 Fifth Avenue, courtesy of TIffany & Co.

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New York

Tiffany & Co. Reveals OMA Plans for Fifth Avenue Flagship

Tiffany & Co. has finally revealed the renderings for the renovations in progress on its flagship at 727 Fifth Avenue. The plans include a complete transformation of floors eight, nine, and ten, (originally added to the building in 1980), replacing the once-office level with exhibition, event, and clientele spaces featuring an outdoor terrace and views of Central Park in the distance.

“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well-known luxury retail spaces in the world,” said Reed Krakoff, Chief Artistic Officer of Tiffany & Co. “Tiffany’s newly transformed flagship will reflect the future of our brand, while honoring our 183-year legacy.”

Headed by The Office for Metropolitan Architecture (OMA) and Partner Shohei Shigematsu, the upper addition of the New York City architectural icon will be entirely reimagined with an all-glass façade to complement limestone of the original structure. The original 1940 building will gracefully transition into a shimmering, ribbon-like design.

Since the remodel began last year, the house’s flagship has taken up temporary residence at 6 East 57th Street next door, where it will remain until the spring of 2022.

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