Episode 06

Introducing Platinum Rare Cellular Life-Lotion

By Whitewall
Whitewall Presents, January 30, 2019
Chapter 1

The Origin of Platinum

La Prairie’s Platinum Rare Collection, inspired by the beauty and strength of platinum, brings the Swiss luxury skincare brand’s unparalleled innovation, craftsmanship, and precious resources to a rarefied level of experience. This month, the house has introduced a new product to the line: the Platinum Rare Cellular Life-Lotion.

La PrairieLa Prairie's Platinum Rare Collection. Link

Platinum has long been synonymous with exclusivity. It arrived on earth from a star more than four billion years ago during a meteor shower. Given its scarcity, France’s Louis XVI made sure it was the only metal to be used to decorate the tables and coiffeuses of Versailles. Scientists at La Prairie discovered that the rare metal is not only synonymous with exclusivity and elegance, its qualities of strength translate into a powerful enhancement of rejuvenating peptides.

“The Platinum Rare Collection is La Prairie’s ultimate collection of status and reflects pure artisanry. Starting from years of research and development, state of the art formulation, effective and precious ingredients, sensoriality and design, it offers our clients the most luxurious and exclusive experience,” says Greg Prodromides, La Prairie’s Chief Marketing Officer.

Courtesy of La Prairie. Link
La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link

Chapter 1 — Noteworthy

La Prairie

Platinum has long been synonymous with exclusivity. It arrived on earth from a star more than four billion years ago during a meteor shower.

La Prairie

Scientists at La Prairie discovered that the rare metal is not only synonymous with exclusivity and elegance, its qualities of strength translate into a powerful enhancement of rejuvenating peptides.

La Prairie

This month, La Prairie introduced the Platinum Rare Cellular Life-Lotion.

Chapter 2

The Origin of Haute Rejuvenation

Fashion has haute couture. Watches have haute horlogerie. Jewelry has haute joaillerie. And Swiss luxury skincare brand La Prairie has haute rejuvenation, best exemplified in its Platinum Rare Collection.

“By using only the best ingredients, raw and precious components, audacious innovations and aesthetics, we are applying the same principles as other luxury maisons. We therefore created the new philosophy of haute-rejuvenation, unique to the Platinum Rare Collection that transmits pure craftsmanship. It is the high art of reigniting a youthful appearance,” says Prodromides.

After years of research, La Prairie is able to present the essential item to begin the Platinum Rare skincare ritual. The all-new Platinum Rare Cellular Life-Lotion is a complete essence-in-lotion that enhances key cellular detoxification processes. Ultimately, that means the rejuvenating treatments applied next can reach their optimal results.

La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link

“The Platinum Rare Cellular Life-Lotion elevates the beauty routine to another level. Infused with Platinum Peptide and enriched with our exclusive Cellular Complex, the skin texture is refined and smoothed, perfectly prepared for the next steps of the skincare ritual to follow,” says Prodromides.

La Prairie is known for its sleek, modern packaging, and the decanter for the Cellular Life-Lotion does not disappoint. A substantial cylinder of rich amethyst resembles a brilliantly cut gem. A magnetized cap makes for a contemporary and functional attention to detail. The glistening iridescent lotion is silkily absorbed by the skin, readying it for the revitalizing next steps of the Platinum Rare collection.

“With their contemporary and sophisticated design, they echo the values of haute-artisanry. For the design, we took inspiration from the noble signature ingredient itself—platinum and its understated beauty that makes diamonds shine even brighter,” says Prodromides.

La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link
La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link

Chapter 2 — Noteworthy

La Prairie

Swiss luxury skincare brand La Prairie has haute rejuvenation, best exemplified in its Platinum Rare Collection.

La Prairie

The all-new Platinum Rare Cellular Life-Lotion is a complete essence-in-lotion that enhances key cellular detoxification processes.

La Prairie

"For the design, we took inspiration from the noble signature ingredient itself—platinum and its understated beauty that makes diamonds shine even brighter."

Chapter 3

The Origin of Life

For the latest addition to the collection a formulation began where nearly all stories do, at the source for life itself. La Prairie scientists, at a cellular level, found a way to not only remove existing damage to the skin, but prevent future damage.

In order to achieve ideal cellular production, three things must occur, all of which is aided by the Platinum Rare Cellular Life-Lotion. Cells must be able to remove damaged proteins. Energy levels must be stabilized to recycle damaged mitochondria. And the skin must be able to protect itself from external and internal stress through its own network of antioxidant enzymes.

La PrairieCourtesy of La Prairie. Link

With a formulation combining Platinum Peptide and ingredients that support skin’s natural detoxifying functions, the Cellular Life-Lotion can rejuvenate, re-hydrate, and refine texture and elasticity.

The Platinum Rare Cellular Life-Lotion should be used after cleansing and toning in the morning and evening. After letting a small amount absorb completely, follow it with the Platinum Rare Cellular Serum and Platinum Rare Cellular Cream in the daytime; and the Platinum Night Elixir and Platinum Rare Cellular Cream at nighttime.

“The essence-in-lotion offers the important first step to boost the cellular renewal and rejuvenation of the skin. By supporting the three key detoxification processes, Platinum Rare Cellular Life-Lotion goes beyond other pre-serum lotions,” says Prodromides.

La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link
La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion. Link

Chapter 3 — Noteworthy

La Prairie

La Prairie scientists, at a cellular level, found a way to not only remove existing damage to the skin, but prevent future damage.

La Prairie

With a formulation combining Platinum Peptide and ingredients that support skin’s natural detoxifying functions, the Cellular Life-Lotion can rejuvenate, re-hydrate, and refine texture and elasticity.

La Prairie

"The essence-in-lotion offers the important first step to boost the cellular renewal and rejuvenation of the skin."

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