Episode 01

La Prairie: A History

By Whitewall
Whitewall Presents, November 29, 2018
Chapter 1

The Cellular Revolution Begins

La Prairie

La Prairie continues its ongoing partnership with Art Basel this year in Miami Beach. Within the fair’s VIP lounge, the Swiss luxury skincare brand will celebrate the launch of its latest Platinum Rare Collection innovation. For the occasion, Swiss architect Mario Botta was commissioned to create a unique Archisculpture, which will be on view at the La Prairie Pavilion from December 6-9, 2018.

In advance of the site-specific project’s debut inspired by the origin of life, Whitewall Presents walks you through the origins of La Prairie and its pursuit of timeless beauty.

1931
DR. PAUL NIEHANS

Dr. Paul Niehans begins his pioneering work in cellular therapy at Clinique La Prairie.

 

La PrairieDr. Paul Niehans
Courtesy of Getty Images

1950
CLINIQUE LA PRAIRIE
From its early days, the clinic hosted many of the most influential people from the highest echelons of society. World leaders, artists and others in-the-know gathered at Clinique La Prairie to enjoy its pristine setting and rejuvenating treatments.

Clinique La Prairie
Courtesy of La Prairie

1978
A CELLULAR REVOLUTION BEGINS
On its eternal quest for timeless beauty, La Prairie took inspiration from the clinic’s and Paul Niehans’ advanced rejuvenation treatments to create the Exclusive Cellular Complex.

La Prairie

1987
CAVIAR PEARLS
La Prairie creates a skincare phenomenon with the introduction of Skin Caviar, the first encapsulated delivery system to contain active ingredients from real caviar.

La Prairie

Chapter 1 — Noteworthy

La Prairie

In 1931, Dr. Paul Niehans begins his pioneering work in cellular therapy at Clinique La Prairie.

Clinique La PrairieCourtesy of La Prairie

From its early days, the clinic hosted many of the most influential people from the highest echelons of society.

La Prairie

La Prairie took inspiration from the clinic’s and Paul Niehans’ advanced rejuvenation treatments to create the Exclusive Cellular Complex.

Chapter 2

The Cellular Break-Throughs Continue

La Prairie

After the game-changing introduction of Skin Caviar, La Prairie—through rigorous scientific research—discovered still more ways of delivering plumper, brighter, and more supple results for its clients.

1998
PHENOMENAL LIFTING AND FIRMING
With the launch of Skin Caviar Luxe Cream, La Prairie reinterprets the original Skin Caviar in an exquisite face cream, declaring, “Neither skin nor psyche will ever be the same.”

La Prairie

2008
ULTIMATE REJUVENATION
La Prairie creates Platinum Rare Cellular Cream, which visibly transforms all signs of aging with the powerful anti-aging benefits of platinum, the most precious metal on earth.

La Prairie

2017
ART BASEL
La Prairie partners with Art Basel, the world’s leading art platform, in a first-of-its-kind initiative that perfectly represents the brand’s quest for timeless beauty.

La Prairie

2017
30 YEARS OF THE ART OF CAVIAR
La Prairie marks the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie collaborated with a select group of contemporary artists on The Art of Caviar with a scientific and artistic innovation.

La Prairie

2018
PLATINUM RARE CELLULAR NIGHT ELIXIR
La Prairie creates Platinum Rare Cellular Night Elixir. A unique formula drawn from its heritage of bold scientific quests and audacious innovation, it reawakens and transforms the skin.

La Prairie

2019
PLATINUM RARE CELLULAR LIFE-LOTION
La Prairie will introduce Haute-Rejuvenation, a fusion of heritage rooted in Swiss cellular science, meticulous savoir-faire and the bold use of rare platinum—rejuvenation elevated to its pinnacle. It begins with the Platinum Rare Cellular Life-Lotion that detoxifies, renews, resets. For a skin that is full of life.

On the occasion of the launch of the new Platinum Rare Cellular Life-Lotion in January 2019, La Prairie is proud to collaborate with the Swiss Architect and artist Mario Botta during the 2018 edition of Art Basel in Miami Beach, featuring a unique Archisculpture inspired by the origin of life.

La Prairie
La PrairieLa Prairie's Platinum Rare Cellular Life-Lotion

Chapter 2 — Noteworthy

La Prairie

In 1998, La Prairie's Skin Caviar face cream declared, “Neither skin nor psyche will ever be the same.”

La Prairie

In 2017, La Prairie partners with Art Basel, the world’s leading art platform.

La Prairie

2019 will see the launch of the new Platinum Rare Cellular Life-Lotion in January.

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