In 2017, Bvlgari launched “Serpenti Through the Eyes Of”—a collaborative series that welcomes creatives to reimagine its iconic Serpenti Forever model. Dreamy designs of the past have been from names like shoe designer Nicholas Kirkwood and designer Alexander Wang, each unique in silhouette, material, and of course, the snake that makes up its iconic clasps.
This year, the Roman luxury house is revealing its latest capsule collection entitled “Serpenti Through the Eyes of Ambush,” revealing limited-edition designs by Tokyo-based Ambush creative director (and Dior Homme jewelry designer) Yoon Ahn. For the series of bags and accessories, Ahn was inspired by the Southeast Asian tree python.
Three new styles—the Serpenti shoulder bag, Serpenti belt bag, and the Serpenti Minaudière—pop with vibrant colors, soft shapes, a bespoke snakehead closure, and the BVLGARI AMBUSH logo. And for accessories, Ahn adds a touch of sweetness to the collection with a heart-shaped coin case, three cardholders, and a three-coil Serpenti bracelet in colored Nappa leather.
“For this capsule collection, I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari they also became a symbol of glamour in constant evolution,” said Ahn. “Natural beauty meets human creation, all guided by a contemporary aesthetic.”
“Serpenti Through the Eyes of Ambush” reveals itself to the public in a stunning digital campaign styled by Carlos Nazario, shot by the Brooklyn-based photographer Tyler Mitchell, and featuring models Bella Hadid, Xio Wen, and Ellen Rosa.