Yesterday in Paris, Calvin Klein’s Creative Director, Raf Simons, shook up fashion week by unveiling a new space for Calvin Klein 205W39NYC. Created by Simons with longtime collaborator and artist Sterling Ruby, the distinct new two-floor, 15,000-square-foot space at 103 Rue de Grenelle adds presence to the European market alongside the house’s other storefront in Milan.
Courtesy of Calvin Klein.
Design firm Architecture Research Office carried out the representation, transforming a special historical building in the city’s 7th arrondissement to include Ruby’s immersive floor-to-ceiling environment. Ruby’s enveloping work has previously graced Calvin Klein spaces in New York, including the unmistakable global flagship on Madison Avenue, and in the headquarters’ ground floor and 12th floor retail space and press showroom.
At first, the eyes are drawn to mobiles that hang from the ceiling, including reflective Americana-charged elements like axes, buckets, and engine blocks, and textile elements like pompoms, flags, and fringe. Additionally, we see Ruby’s signature style in hand painted red and blue paint splatters wrapping the columns, walls, and ceiling on the mezzanine level. On the second floor, a royal blue carpet leads guests into the space, under vaulted ceilings preserved from the 1880s and painted a neutral gray.
Courtesy of Calvin Klein.
There the men’s and women’s collections are displayed on laminate tables in bright yellow, red, blue, green, black, and brown. Designated to shelves are new accessories, and the new Calvin Klein 205W39NYC collection is shown on custom fixtures. Calvin Klein is continuing its commitment to stun with new retail spaces, and thrill with art.
Courtesy of Calvin Klein.
