Courtesy of Versace.

Courtesy of Versace.

Courtesy of Versace.

Courtesy of Versace.

Courtesy of Versace.

Courtesy of Versace.

Courtesy of Moschino.

Courtesy of Moschino.

Courtesy of Moschino.

Courtesy of Moschino.

Courtesy of Gucci.

Courtesy of Gucci.

Courtesy of Gucci.

Courtesy of Gucci.

Courtesy of Giorgio Armani.

Courtesy of Giorgio Armani.

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Milan

MFW SS20: Versace, Giorgio Armani, Gucci, and Moschino

We’re taking a look back at the Spring/Summer 2020 collections from brands like Versace, Giorgio Armani, Gucci, and Moschino presented during Milan Fashion Week.

At the 2000 Grammy Awards, Jennifer Lopez walked the red carpet in a stunning jungle print Versace gown, which soon became one of the most popular search queries for Google at the time—and, in turn, inspired the creation of Google Images. In its Spring/Summer 2020 collection, Versace celebrated the 20th anniversary of the iconic print, bringing it back to the runway in metal mesh iterations, covered in crystal embellishments, paired with tie-dye, and even in its original version, with a special appearance by Lopez, who wowed the audience once again by bringing back the red carpet look. Additionally, the new collection saw the return of the black Versace dress, imagined in versions with voluminous shoulders, geometric lines, and décolletage cutouts. Honoring the legendary moment when fashion and technology crossed paths, the season’s show space also included a special collaboration with Google, featuring a Pantheon-inspired ceiling surrounding a bronze palm sculpture, encircled by digital art projections created with Google’s Tilt Brush technology.

For Spring/Summer 2020, Giorgio Armani’s collection “Earth” gifted us with an ethereal collection of icy hues, beginning with shades of brown, trailing off into nearly translucent colors like pearly pinks, grays, and blues. Seemingly weightless, the collection featured pieces like a blue gown surrounded by a cloud of frills, and a look laden with airy tassels trailing behind the model as she walked. Even the classic Armani suit was redefined with an element of buoyancy, added by details like kimono sleeves and rounded shoulders that appeared to float just above the body. Details we loved included the transparent oxfords and flats that added a simple feminine touch, and matching sack-style bags.

Following the idea that artists inspire the world, Moschino debuted a bold and playful collection of garments inspired by Picasso and his muses. References to Cubism, music, and bullfighting were made with paintbrush-stroke prints, paraded down a runway featuring an enormous gold  frame. Models sported looks like a black gown painted with the body of a skeleton; a fully framed artwork-turned-dress; and a shiny gold blazer fashioned after the body of a cello. Each wore a bold red lip and a slick bun, which had been styled with dabs of colorful paint.

Inspired by Michel Foucault, Gucci dove into biopolitics for Spring/Summer 2020, posing questions as to whether or not fashion can overcome the microphysics of powers that govern our lives—institutions, devices, and mechanisms of subjugation that impose behavioral rules and regulate today’s society. Evoking visions of a laboratory of horrors from a parallel universe, models were paraded down a conveyer belt in a stark white room, filled with nothing but rows of plastic waiting room chairs. Juxtaposing the setting, the collection answered the questions asked by means of a variety of color, silhouettes, and materials. The season’s accessories included several iterations of the brands iconic loafer, and a selection of oversized, round sunglasses secured by exaggerated plastic neck chains.

 

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