Moncler and Greg Lauren “Collide”
Last week during Paris Fashion Week, Moncler debuted a limited edition collection of 200 pieces, created with artist Greg Lauren. The deconstructed line is available in three different colorways—the brand’s classic two-tone in flame red and light blue, black, and military green—and evolves around Lauren’s concepts of destroyed elegance and imperfect perfection. The line includes men’s, women’s, and unisex pieces in various materials, stitched to perfection to show the beauty in imperfection. Repurposed and reinterpreted, there were Moncler’s iconic puffer coats, among other looks, with denim detailing on bottom halves, while others have hoods, middle sections, and sleeves in other materials, as well.
“Each of these items came about thanks to a creative fusion suggested by morphology or the possibility for metamorphosis of Moncler’s heritage. I grew up in a family where the tailoring culture was practiced in a form I can only define as religious. It is no coincidence that my creations, all of which I produce in my atelier in Los Angeles, tell a story of the role we embody in life—in our families and our social circle. What I try to identify with my fashion work is an idea of new luxury which is customized and rendered unique, far beyond any brand uniformity or generalized trend,” said Lauren. “I love taking iconic ideas and reinterpreting them through the artistic blender, deconstructing what we thought we knew, so that we see it differently—a familiar vocabulary becomes a new language, one which we can still connect to emotionally.”