This week, Whitewall’s Brand New column highlights new releases from brands like Louis Vuitton, Moët & Chandon, and Moncler.
Moncler has introduced two new installations to its “Genius” project: “5 Moncler Craig Green” and “2 Moncler 1952.” Created in collaboration with menswear brand Craig Green, this capsule collection includes a selection of ultra-padded, sculptural men’s coats, which are like airy, contemporary suits of armor—available in resolute colors like black, midnight blue, and army green. In contrast, the “1952” line features a selection of brightly colored garments for both men and women like jackets, vests, accessories, and casual pants.
In honor of New York Fashion Week, Barneys New York launched a partnership with Thom Browne, which will remain on view through the month of September at the Barneys flagship on Madison Avenue. The collaboration includes an immersive in-store experience featuring a showing of Michael Hauptman’s short film, Anatomy of a Suit. Available, as well, is an exclusive capsule collection, featuring a variety of collegiate-inspired accessories, novelty items, and both men’s and women’s clothing with a selection offering made-to-measure and personalization options.
Louis Vuitton has revealed the latest addition to Les Parfums Louis Vuitton, “Attrape-Rêves,” which is French for “dream catcher.” An addictive blend of African cocoa flower, peony accord, Turkish rose absolute, and lychee, the mysterious fragrance embodies the fleeting moments we wish we could keep forever, while celebrating our ability to experience awe. It is the ninth women’s fragrance for the house.
Moët & Chandon has debuted a collection of 2018 limited edition Nectar Impérial Rosé in collaboration with Virgil Abloh. As Abloh’s premier liquor brand collaboration, the project includes two bottles—one exclusively for Abloh’s friends and family, and the other available on CLOS19—showcasing the designer’s signature style and clever labeling, featuring phrases like “for display only,” and “do not drop.”