In this week’s edition of Brand New, we’re looking at new releases from brands like Louis Vuitton, Chopard, Bugatti, and more.
As part of its #MAKEAPROMISE campaign in partnership with UNICEF, Louis Vuitton launched a series of Silver Lockit bracelets designed by Virgil Abloh. The thick colorful cord bracelet is available in black, orange, blue, or celadon green, and features a small link of Abloh’s bold chain, ending with an engraved padlock. For each piece sold, the brand will donate $100 to support the organization in their aid to vulnerable children around the globe.
Chopard has partnered with EON Productions to debut a series of jewelry infused with James Bond DNA. Designed with the determined and courageous-hearted woman in mind, the “Happy Hearts” collection includes a necklace, bracelet, pendant, and set of earrings (each engraved with “007”), creating a delicate heart motif with ethical rose gold. Our favorite piece? The chandelier earrings with diamonds.
Continuing its appreciation of the work of Ikko Tanaka, Issey Miyake released a new special collection, transforming the work of the late graphic designer into wearable art. For its fourth volume, the “Ikko Tanaka Issey Miyake” collection looked to Tanaka’s Continuous Symbol and Circle motifs to create a series of black-and-white garments that embrace the dynamism and humor of the original works through simple, sporty designs.
Byredo trusted its latest jewelry collection “Value Chain” to the care of designer Charlotte Chesnais. With a chain link structure as the base of each piece, the new designs represent an emotional expression for the wearer who holds value over status. The collection features simple, chic pieces in gold or sterling silver—like a knotted ring with pave diamonds and chain bracelets.
Also from Ben Gorham’s brand is the newly opened Byredo boutique in Los Angeles. Designed by Swedish architect Halleroed, the 3,030-square-foot space resides on Melrose Avenue and presents itself in a gallery format—offering a concept perfect for social gatherings. The location features interiors that utilize a range of wood and industrial materials, and debuts with a lineup of store-exclusive projects by artist Martine Syms.
For those who love to make a statement in streetwear, the release of Givenchy’s new Spectre sneakers will have you geared up for the upcoming warmer months. Fashioned after ultra-light high-performance running sneakers and other athletic styles, the Spectre comes in a utilitarian high top with drawstrings in black or white; a slip-on running style in nylon and leather; and a colorful runner sock, which comes in five tri-color combinations.
Jil Sander re-opened its Paris flagship, which resides in a historic building on Avenue Montaigne. Designed by John Pawson, the boutique welcomes guests with a rounded room referencing the neighborhood’s classical apartments, complete with Pietra di Vicenza floors and seating. Further inside, the space gives way to an internal courtyard, allowing natural light to fill the interiors with a warm glow. For the flagship, Pawson chose clean and elevated materials like chevron-patterned ash, cherrywood furniture, and Calacatta marble.
Last month, luxury automotive company Bugatti debuted a new showroom in Paris, in Neuilly-sur-Seine. The brand’s first location to implement a new corporate design, the space is located on a ground level for perfect street views of the Chiron Sport, which is currently on display. Inside, a modern and technical-yet-cozy design features homey furniture set against details like concrete and a state-of-the-art power wall.