Devan Shimoyama for Todd Snyder

Devan Shimoyama for Todd Snyder, courtesy of Todd Snyder.

Ian Isiah for Diesel Pride 2020 capsule

Ian Isiah for Diesel Pride 2020 capsule, courtesy of Diesel.

Stephen Milner for RIMOWA

Stephen Milner for RIMOWA, courtesy of RIMOWA.

Baja East

Courtesy of Baja East.

ETRO Pegaso Pride Bag

Pegaso Pride Bag, courtesy of ETRO.

Koio's Capri Pride sneaker

Koio's Capri Pride sneaker, courtesy of Koio.

Divine collection, courtesy of LOEWE.

Divine collection, courtesy of LOEWE.

Spinelli Kilcollin

Courtesy of Spinelli Kilcollin.

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Celebrating Pride Month: Diesel, ETRO, LOEWE, and More

In celebration of Pride month, an array of brands have launched collections and special initiatives to support the LGBTQ+ community. Here, we’re sharing what’s new this month from Diesel, ETRO, LOEWE, and more.

Diesel debuted a 49-piece collection of apparel and accessories including items like socks, shirts, underwear, body suits, hats, and bags. Each piece features the signature Pride rainbow stripes and phrases like “Diesel Only The Brave” and “DIESEL For Successful Loving.” Debuting the collection were LGBTQ+ names like Harlow Monroe, Stella Lucia, Kai Isaiah Jamal, Saro, and Ian Isiah, who each created their own content surrounding the new designs, from their places of isolation during the pandemic.

ETRO has released two editions of its Pegaso bag in support of the LGBTQ+ community for Pride month—a regular sized one in its signature paisley print and a mini rainbow variation. For the occasion, the house is donating 20 percent of sales to Casa Arcobaleno, Milan’s first shelter dedicated to those in need of housing due to discrimination against their sexual orientation or gender transition.

Luxury luggage brand RIMOWA is commemorating Pride month by featuring the works of queer artists. Including names like Stephen Milner, Jack Taylor Lovatt, and Lara & Marta, the series acts as an extension of the brand’s “As Seen By” series, showcasing photos, artwork, illustrations, and testimonials of those in the LGBTQ+ community.

LOEWE is celebrating Pride month with the release of its limited-edition “Divine” collection, inspired by the renowned actor, performer, and drag queen Divine (also known as Harris Glenn Milstead). Items feature past headlines on Divine—like “Is this ‘woman’ the filthiest person alive?” and “Divine is divine. I recommend it!”—and a portrait of the performer. The collection originally included a selection of dresses, shirts, bags, and shoes, but due to the outbreak of COVID-19, the production was halted after three t-shirts and a tote bag were produced. The brand will be donating 15 percent of the collection’s proceeds to the HIV/AIDS organization Visual AIDS, alongside a donation to the Black-led LGBTQ+ organization Baltimore Pride.

Jewelry designer Spinelli Kilcollin is honoring the Black transgender community with a new spin on its classic ring— Solarium Silver, featuring three sterling silver rings stacked and attached by small connectors. From now through July 15, the brand will be donating half of its proceeds from the new design to the Marsha P. Johnson Institute.

Koio’s homage to the LGBTQ+ community is a new take on its classic Capri sneaker. The special edition of the white low-top lace-up shoe features a dainty rainbow heart accompanied by the phrase “love is love.” Launching today online, the brand will donate 20 percent of revenue from the shoes to House of GG (The Griffin-Gracy Educational Retreat & Historical Center)—an organization providing programming and resources to transgender, gender-questioning, and gender-nonconforming individuals.

Baja East’s Pride month celebration is a four-piece rainbow tie-dye capsule collection. Including two hoodies, a t-shirt, and a pair of sweatpants, the colorful capsule (recently seen on supporter Lady Gaga) was handcrafted by brand’s Creative Director Scott Studenberg. All sale proceeds are set to benefit the musician’s Born This Way Foundation.

Todd Snyder released its latest collection, “The Art of Pride.” A selection of limited-edition t-shirts and sweatshirts show artwork by nine LGBTQ+ artists—like Devan Shimoyama, Doron Langberg, and Richard Haines. 25 percent of the proceeds from the wearable art will go to charities of the artists’ choice, including organizations like Visual AIDS, Out Youth, and GMHC. The collection also includes a special Pride watch, made in collaboration with Timex, featuring a colorful rainbow.

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