In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Bombay Sapphire, Louis Poulsen, London Jewelers, and more.
Antica Terra is donating 25 percent of orders placed online to The James Beard Foundation’s Food and Beverage Industry Relief fund. With a projected total of $50,000, the winemaker has already raised $30,000 for fund, giving support to restaurants and their employees across the country.
On April 21, Bombay Sapphire continued its Create from Home initiative, which offers online classes and workshops through platforms like Hunker and Society6. A few days ago, in honor of World Creativity Day, the program was accompanied by a Creativity Text Message hotline, which offered cocktail directions and creative tips over text.
For the months of April and May, family-owned business London Jewelers is donating a portion of proceeds to supply meals to the medical personnel at a group of New York hospitals. With food purchased from local restaurants, the meals will benefit the staff at locations like North Shore University Hospital, Mount Sinai Hospital, and NYU Medical Center. Additionally, the brand is showing appreciation to healthcare workers by offering 20 percent off online purchases.
Louis Poulsen is donating personal protective equipment to help medical personnel working on the frontlines of the virus. In their efforts against COVID-19, the Danish lighting brand has pledged 1,000 KN95 masks to help the first responders and healthcare workers at the Cleveland Clinic Weston in Southern Florida.