In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Grey Goose, Village Den, The Letters NYC, and more.
Grey Goose launched House Pour to aid out-of-work bartenders, a video series highlighting what they bring to the hospitality industry. Available on the brand’s social media channels, House Pour hires bartenders to create a virtual tutorial on how to make their favorite cocktail. At the end of each video, the brand is including a swipe-up link to donate to the United States Bartender Guild, Tales of the Cocktail Foundation, or Another Round Another Rally.
Abasolo Ancestral Corn Whisky—the first-ever 100 percent Mexican corn whisky—announced its contribution to Another Round Another Rally. Through August 1, the spirits brand will be donating all profits to the foundation, which is raising funds for hospitality workers facing financial distress due to the global pandemic.
Eventscape and partner Plaxall Inc. have responded to the shortage in personal protective equipment (PPE) by putting together a special box of materials for DIY face shields. One lightweight box holds enough materials for 100 face masks, which can be put together in under one minute on site. Currently, Eventscape has donated over $50,000 in face shield kits to hospitals across Canada and the U.S.
New York City health-conscious restaurant Village Den has started a meal donation program to provide nutritious food for hospital workers. Accepting donations from the public online, the money raised goes directly to preparing meals. So far, the restaurant has delivered more than 5,000 meals to frontline workers in hospitals throughout the city.
The Letters NYC is donating 15 percent of sales from their ABC prints to Save the Children and No Kid Hungry. Additionally, the company has created a series of free coloring pages (with illustrations by artist Pauline de Roussy de Sales) as an enrichment activity for children out of school.
