In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Pyer Moss, Oscar de la Renta, Dundas, and more.
Kerby Jean-Raymond’s brand Pyer Moss has converted its New York office (at 242 West 27th Street) into a donation center to accept N95 masks and latex gloves. Using recommended hygiene and social distancing practices, the brand will accept and re-distribute the items directly to medical professionals. Pyer Moss has also dedicated $5,000 to purchasing extra masks and gloves, and is recommending anyone in need of supplies to get in touch directly—via Instagram message or email at firstname.lastname@example.org. To further help medical professionals directly, the brand has also created a donation platform for Columbia hospitals in New York. The unrestricted fund will allow the Department of Emergency Medicine to access it faster than it typically is allowed to be. Last but not least, the brand is donating $50,000 to small minority- and women-owned business that are in financial distress due to COVID-19. On Instagram, the brand stated, “If you cannot make payroll or cannot cover pressing costs to keep your business afloat, please reach out, let us know what you do and how we can help.” Any replies to the post are asked to be sent to email@example.com.
Artist Alexandra Grant and Oscar de la Renta have joined forces with Project Angel Food to raise funds for its COVID-19 Emergency Food Fund. Grant’s grantLOVE project—which in the last decade has raised $110K for Project Angel Food—has partnered with Oscar de la Renta on a new series of “LOVE” works, which are inspired by the fashion brand’s Spring/Summer 2020 collection.
Peter Dundas and Evangelo Bousis have committed their label, Dundas, to donating a portion of online sales to Citymeals on Wheels. 10 percent of all purchased made online will support elderly New Yorkers with meals and nourishment during the COVID-19 pandemic.
On Wednesday, March 18, Prada began the production of 80,000 medical overalls and 110,000 masks. By April 6, the large donation is set to be delivered to healthcare personnel in the Tuscany region. All articles crafted by Prada are being produced internally at the brand’s factory in Montone (Perugia), which has remained open for this purpose only. The efforts follows a recent donation announcement on behalf of the brand—contributing two intensive care and resuscitation units to three hospitals in Milan.
Misha Nonoo is donating 10 percent of all proceeds from its online sales to the Food Bank for New York City—ensuring those living in New York are able to get food during this difficult time. Additionally, to ensure those battling the virus from within the hospital are taken care of, the brand is offering $50 gift cards to healthcare workers.
Zadig & Voltaire’s U.S. department is offering its customers a 30 percent discount on all online sales. A percentage of those proceeds will be donated to The American Red Cross mission for its International Disaster and Crises department. Additionally, the company’s home country of France is donating 20 percent of all sales to support the Foundation of Hospitals in Paris.
For the foreseeable future, STAUD is offering a 25 percent discount on all non-sale items online (with code THANKYOU25). To support its efforts in fighting COVID-19, the brand is donating 10 percent of its proceeds to Meals on Wheels.
UNTITLED, ART has expanded its qualifications for the UNTITLED, ART Emergency Fund to include financial assistance for freelance, hourly, and wage-working artists in San Francisco. In addition to working artists, the UNTITLED, ART Emergency Fund also offers immediate assistance to those that have graduated with a visual arts degree in the Bay Area. In addition, &Art&—the fair’s partnership initiative—is focused on addressing issues that artists are facing during COVID-19 pandemic. Funds of $250 per household will be distributed by the &Arts& team to help artists hold part-time or contract work, and support lifestyle logistics such as rent, food, and mental and physical health care. The first round of applications for the fund is due on Tuesday, March 31, and the fair will continue a quarterly roundup of applications until further notice. Instructions on how to apply can be found on the fund’s website and should be mailed to firstname.lastname@example.org.
Patricia Bonadi’s brand PatBo is offering its customers 20 percent off all online sales (with code PATBOLOVESYOU) through April 30. 10 percent from all online sales will also benefit Feeding America’s COVID-19 response fund. Additionally, the brand is expanding upon its popular #PatBOGetToKnow Instagram stories series, featuring creatives discussing abut they’re doing during the COVID-19 pandemic. PatBo has curated 10 questions that friends of the brand can answer from home, aiming to spread positivity and strength with their community. Topics in the series range from tips and tricks to favorite movies and favorite business shout outs.
If you follow Bronx-based culinary creatives Ghetto Gastro on Instagram, you’re already in-the-know about people like musician Kelis and Chef Samin Nosrat. Those inside tips are all thanks to Ghetto Gastro’s new Instagram series dubbed “Gastronomical Cribs”—an online show where special guests take the public through their homes, providing a look into their lives during COVID-19 with special tips. From cooking demonstrations to self-care practices, the series is an uplifting look at the dynamic world of creatives—seen through Ghetto Gastro’s from-lemons-to-lemonade lens.