In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from Santoni, Equinox Hotels, Jennifer Meyer, and more.
For Santoni, the Coronavirus pandemic literally hit home. Originally from the Italian region of Marche, the brand’s CEO Giuseppe Santoni has decided to give back. Joining a personal donation from the Santoni family, the brand’s online fundraising campaign—#NoiSiamoLeMarche (#WeAreMarche)—aims to create awareness and lead the public to its GoFundMe donation site. The money raised will go toward intensive care units in the Marche region.
Presidents of Geox and Diadora, Mario and Enrico Moretti Polegato, have also decided to donate to relief efforts in their home country of Italy. The Italian father and son duo donated €1M to the healthcare system in the Veneto region.
The family-owned online accessories membership club Vivrelle is donating 10 percent of its membership fees to New York City hospitals. Additionally, Founders Blake and Wayne Geffen have donated to the NYC Southern Italian restaurant Sauce pizzeria, which has been experiencing the harsh financial consequences of the the Coronavirus. The money will not only help Sauce stay afloat, but the pizza currently being made will be feeding nurses, hospital staff, and doctors.
At Library Street Collective in Detroit, attention was turned toward students and low-income families. For the next two weeks, in partnership with Standby, the Collective is providing free dinner to Detroit Public Schools students in need. In addition, each meal will be served with a limited edition of We All Rise—a new sketchbook produced by Library Street Collective, filled with drawings and graphics by different artists.
The Los Angeles-based jewelry brand Jennifer Meyer is donating 20 percent of its profits to the non-profit organization Baby2Baby. Meyer has personally sat on the board of Baby2Baby for three years now and believes that the organization can truly help parents provide proper care for their children in these hard times.
Equinox Hotels is providing balance by easing our bodies and minds. Typically available only to guests, its “AM” and “PM” rituals have now been put online for everyone to enjoy. These rituals are meant to ease your mind, relieve stress, repair sleep, gradually improve your body’s posture, and improve circulation. Equinox Hotels has also come out with a guide that can be found on their website to help you maximize your potential—both mentally and physically.
Krause Gallery collaborated with over twenty great artists to bring its first-ever Krause Gallery Online Group Show for Charity—an effort to help the artists affiliated with the gallery and its arts community during the pandemic. Art collectors and patrons alike can shop all types of different works on their website. Specifically in response to COVID-19, the gallery is donating 10–50 percent of sales to Meals On Wheels to help the elderly.
The high-end contemporary womenswear brand ALEXIS also made a significant donation to its community. Owners Alexis and Jonathan Barbara donated over 2,000 N95 masks and 3,000 gloves to their local Miami hospital.
Audible is coming to the rescue of parents everywhere that wish to entertain their children at home. The world-famous online audiobook store has debuted Audible Stories—an initiative that offers free educational and entertaining children’s and family audiobook content. New stories available are tales like The Mystwick School of Musicraft and Viva Durant and the Secret of the Silver Buttons.
The CFDA alongside Vogue has announced the launch of “A Common Thread”—a fundraising initiative that will support people in the fashion community that have been affected by the COVID-19 pandemic. Today, the CFDA will also launch a video series that will bring light to those affected by the Coronavirus in the fashion industry.