In our latest update on how brands are responding to the COVID-19 pandemic, we’re sharing details from The Venice Family Clinic, Augustinus Bader, Ryland, and more.
The global fashion organization ENK International’s CEO, Elyse N. Kroll, has announced the creation of a not-for-profit effort entitled FROM FASHION, WITH LOVE (FFWL). The organization aims to donate gift bags to nurses temporarily housed in hotels across the country. The initiative aims to provide healthcare workers with clean and comfortable clothing and footwear that they can enjoy after a day or night in the hospital. FFWL is made possible by the company’s partnership with 34 brands, all of which have donated clothing and other goods for the gift bags.
The Venice Family Clinic is hosting its annual Venice Family Clinic Art Walk & Auction. During this difficult time, however, a few minor changes have been made for the 41st edition. First, the event will be held online from May 3 to 19. Over 150 artworks have been donated for the occasion, and the pieces will be auctioned off over the 17 days. Each winning bid provides essential healthcare services to the Venice Family Clinic’s community of 28,000 Los Angeles-based people in need.
The skincare care brand Augustinus Bader announced a donation of 12,000 50ml face creams to hospitals across the country. Through its #SmallActs campaign, the brand aims is to bring joy, and a bit of self-care, to those helping others.
In honor of Mother’s Day, luxury lifestyle brand Ryland is joining the fight against domestic violence by partnering with The Retreat. Due to the difficult circumstances of COVID-19 and its stay-at-home orders, domestic violence has had a 30% increase in the U.S. To further support victims of domestic abuse, Ryland is encouraging patrons to buy something for mom online this year, as it will donate 50 percent of all sales made between May 1–3 to the nonprofit.