Forty Five Ten on Main Opens in Dallas with Two-Day Soirée
Last week in Dallas, a two-day event aptly named “The Eccentrics” went off with a bang celebrating the opening of luxury retailer Forty Five Ten’s new downtown location. Forty Five Ten on Main, the new four-level flagship store, spans 37,000 square feet to include specially-curated ready-to-wear, home, beauty, and jewelry collections.
The grand opening last Thursday started off with an intimate evening honoring Iris Apfel (who was seen on the cover of Forty Five Ten’s new book, published by Assouline), including a performance by singer Andra Day, and was hosted by Atelier Swarovski, Forty Five Ten’s Vice President and Creative and Women’s Fashion Director Taylor Tomasi Hill, and Forty Five Ten Men’s Fashion Director Nick Wooster.
On Friday, guests were treated to “Dallas By Day,” an art tour that included an inside look at some of Dallas’ top homes and private collections of leading contemporary art collectors. Led by Forty Five Ten’s Home Creative Director Rob Dailey, the tour also included a private luncheon by arts patron and philanthropist Cindy Rachofsky at The Warehouse.
The festivities ended on Friday evening with a sophisticated gala hosted by CEO of Headington Companies, Tim Headington, and President and Co-Founder of Forty Five Ten, Brian Bolke. Invited to explore the new store’s multiple levels, guests enjoyed music by DJ Evalicious between bites of seafood, Asian, and Middle Eastern Fare by The Joule, and sips of Dom Pérignon, Veuve Clicquot, Moet, Ruinart, Glenmorangie, and Hennessy XO. Guests were also greeted by thematic happenings on all floors, including: a special collaboration by Douglas Little, who created custom-infused glasses of Belvedere Vodka out of organic materials that typically make up his perfumes; specially-served fare by Mirador, the soon-to-open lounge on the fourth floor, operated by The Joule, and 100% Pure Blue Agave silver tequila drinks by the Casa Dragones bar; and a performance across the street at The Terrace at The Joule by the ever-so-talented Dita Von Teese.
Topping out the night, guests danced to tunes by DJ Lucy Wrubel, enjoyed even more snacks like cookies, donuts, and Bailey’s Milk Shakes, before indulging in an after party at the Midnight Rambler at The Joule co-hosted by model and designer Erin Wasson and Farfetch.