Gemfields has announced a new campaign, “Walk for Giants,” to raise funds for the international conservation organization Space for Giants. Launched to aid in the protection of African wildlife—in particular the largest species—the partnership features a collection of jewelry calling attention to the cause, aligning with the brand’s mission to give back to the communities and ecosystems from which their gems are sourced.
“Africa’s natural resources, whether in the form of her minerals or her biodiversity, must play a greater role in supporting local communities and championing vast conservation spaces. We need everyone to walk the talk for these giant causes and we are honored to support the energetic team at Space for Giants in their intrepid cause,” said Sean Gilbertson, CEO of Gemfields.
Fehmida Lakhany x Gemfields exclusively for “Walk for Giants”; photo by Francesco Carrozzini; courtesy of Gemfields.
For the collection, Gemfields has invited designers AYA, Backes & Strauss, Bina Goenka, Fabergé, Fehmida Lakhany, Francis de Lara, GFG Jewellery by Nilufer, Margery Hirschey, Sandy Leong, VAK Fine Jewels, Valani Atelier, and Zoe & Morgan to create a total of 44 pieces—each featuring Gemfields’ exquisite Zambian emeralds and Mozambican rubies.
The designs includes pieces like a diamond- and emerald-studded watch with an elephant on its dial by Backes & Strauss, the Safari Sunset Bloom ring by Francis de Lara, and Fabergè’s gold and emerald necklace with an egg-shaped locket that opens to reveal a miniature elephant. Other highlights include Zoe & Morgan’s ruby Anya ring and a detailed gold and emerald cuff by Sandy Leong.
Behind the scenes of “Walk For Giants” campaign with Francis de Lara x Gemfields; photo by Federico Pestill; courtesy of Gemfields.
Joining the campaign, luxury retailer NET-A-PORTER will debut 15 capsule collections for the cause, including sustainable items by brands like Burberry, Brunello Cucinelli, and 3.1 Phillip Lim. The “Walk for Giants” launch will also be celebrated with an immersive conservation experience, which will include a trip along an ancient elephant migration corridor.
“What Walk for Giants so brilliantly amplifies is that conserving existing natural landscapes is not just critical for the future of humanity but is also the best economic deal around,” said Dr. Max Graham, Founder and CEO of Space for Giants. “Nature-based businesses bring jobs, buy from local suppliers, pay taxes, and build national economies. But the natural assets these enterprises rely on—including Africa’s last populations of mega-fauna—are under grave risk. We must protect them now, so they can continue to deliver their value, forever.”
Behind the scenes of “Walk For Giants” campaign; photo by Federico Pestill; courtesy of Gemfields.
