Hermès Carré Club debuts today in New York, and is open through September 16 at 459 West 14th Street. Celebrated last night, closing out New York Fashion Week, the pop up club offers a spirited, multi-sensory experience in celebration of the house’s iconic silk scarves.
A glowing red reception desk, reminiscent of a classic old hotel, welcomes guests to the space that is part gentleman’s club, artist workshop, lounge, café, and recording studio. Bali Barret, the artistic director behind the brand’s women’s collections, is the visionary behind the club, which will later travel to Toronto, Singapore, Los Angeles, and Milan.
Specifically, the Carré Club is divided into six modules, all showcasing the creative possibilities of the Hermès’ Silk Universe. The Click and Check offers a guests a chance to register and receive their membership card—the key to exploring the rest of the pop up. In the Studio, you’ll find Hermès artisans and designers like Cyrille Diatkine, Edouard Baribeaud, Virginie Jamin, Alice Shirley, Octave Marsal and Théo Gueltzl, Ugo Gattoni and Jean-Simon Roch. Now an official member, you can engage with the artists, whether for a portrait, illustration, or watch an animation created in real time.
In the Café, members will find sips and snacks to enjoy, before heading over to Stories where an old-school telephone booth provides a chance to record a private message or two. And if you want to record more, head to Carré-OK—get it?—where you can sing it out in a proper studio.
Finally, make sure to check out the boutique, which offers an exclusive to New York capsule collection of limited-edition scarves.
Didn’t get your fill? Hermès Carré Club touches down next in Toronto later this month.