SoHo welcomed its latest addition, Gucci Wooster, on Saturday with a party celebrating Gucci’s iconic past and bohemian spirit. Guests like Rihanna, Ezra Miller, Jared Leto, and Asia Chow inaugurated the space by enjoying music by DJs Arca and Justin Strauss and Brooklyn-based punk band, Surfbort. The night was complete with food by SoHo favorites like Indochine and Rubirosa and a preview of the immersive 3D film directed by Wu Tsang (also in attendance) and Adam Csoka Keller that will be a fixture at Gucci Wooster.
Gucci Wooster’s design artfully “Guccifies” a 155-year old former pencil factory while staying true to SoHo’s age-old reputation as the heart of Manhattan’s creative community. With its restored brickwork, tin ceiling, and columns, customers on Wooster Street will enjoy newly hand-painted floor designs, bold colors, and décor upholstered in Gucci prints and fabrics.
Gucci Wooster introduced several firsts for the brand, offering a new approach to serving its customers with “Gucci Connectors,” a team of ambassadors whose goal is to engage customers in the brand’s unique narrative through storytelling. In addition to the usual offerings of a selection of ready-to-wear men’s and women’s wear, jewelry, accessories, and décor, Gucci Wooster is the premiere location to for its new “Gucci DIY” assortment of unique lettering in a variety of fabric and color combinations on unisex luggage and the Ace sneaker. Gucci Wooster will also be the first store to show the “Gucci Dapper-Dan” collection a full two months before all other locations.