This week, Art Basel opens with 291 of the world’s leading galleries showing over 4,000 artists. There, attendees will find copies of Whitewaller Basel—out to help guide guests through the busy art fair and the surrounding city life in Basel, Berlin, and Zurich. Below, we’re sharing tips on where to go for dinner, drinks, and art inspiration from Greg Prodromides, the Chief Marketing Officer of La Prairie.
WHERE TO EAT AND SIP
As an iconic Swiss brand, La Prairie has a natural fit with venues that embody the values of Swiss luxury. To me, the restaurants Krafft, Teufelhof, and Brasserie Les Trois Rois are emblematic of Basel’s elegant scene. Les Trois Rois also features a very nice lounge for drinks. The Bar of the Kunsthalle remains one of the hot spots, year after year.
WHERE TO SEE ART
The Fondation Beyeler in Riehen is a must. To discover exciting contemporary art, I also recommend going to the Kunsthalle or galleries Freymond-Guth and Weiss Falk. And of course, Art Basel in June, where La Prairie is present for the first time this year as an official partner.
WHERE TO HAVE FUN AND RELAX
Swimming in the Rhine is a very relaxing thing to do. The Basel Zoo is also one of the best in Europe. But for a real special treat, I recommend a drive to Zürich to the La Prairie Spa at the Dolder Grand Hotel.