This week at Art Basel, La Prairie debuted a special installation within the fair’s VIP lounge, marking the beauty brand’s new partnership with the Swiss art fair, and reinvigorating its own connection with the arts.
That new relationship coincides with the Swiss luxury skincare brand’s 30th anniversary of its Skin Caviar collection and the traveling exhibition, “The Art of Caviar.” Kicking off this series of art events at Art Basel, was the debut of the commissioned sculpture by artist Paul Coudamy.
Paris-based Coudamy created Living Cells, a geometric structure inspired by the Weaire-Phelan mathematical formula—referencing volume. Made from white lacquered laser cut steel, Coudamy used black magnetic marbles to create clusters that cling to the towering form—calling to mind caviar.
The artist tapping into the theme of volume ties well into La Prairie’s latest break-through, the Skin Caviar Absolute Filler. The all-new product helps to restore density, improving fullness and contours on the face and neck (also on view within the brand’s Art Basel lounge).
After the fair, “The Art of Caviar” exhibition will kick off in Paris in July, where Coudamy’s Living Cells will join his second interactive sculpture Solid Frequencies, and three other commissioned works by Cinq Fruits, TremensS, and Bonjour Lab. The immersive experience will then travel to New York (in September), Hong Kong, and Shanghai.
“We are very excited about this first-of-its-kind collaboration that we feel perfectly embodies La Prairie’s intrinsic link with the world of art,” said Greg Prodromides, Chief Marketing Officer of La Prairie Group in a statement. “In using precious caviar in its formulations, La Prairie continues to break the codes of luxury skincare, just as these talented artists go beyond the limits of the imagination. And just as their works begin with an audacious vision, so too does every La Prairie creation,” he said.