Last year at the inaugural edition of Frieze Los Angeles, Ruinart launched R.U.in.ART—an annual performance by a hand-selected artist, set to take place in the Ruinart Lounge. For this year’s edition of R.U.in.ART, the champagne house is presenting an interactive work entitled “Air de LA” by Los Angeles-based artist David Horvitz.
“Air de LA” pays homage to Marcel Duchamp’s 1919 work Air de Paris (50cc de Paris)—a vial that Duchamp filled with air from Paris as a gift to U.S.-based art patrons Walter and Louise Arsenberg. For Horvitz’s piece, he’s producing his own glass vials to fill with Los Angeles air. Over the course of the weekend, he’ll be hanging out jars to visitors as a way to celebrate cultural exchange.
In addition, Ruinart is unveiling artist David Aiu-Servan Schreiber’s “Glass House.” The work pulls on inspiration from the maison’s historic chalk cellars, while encouraging the recycling of glass bottles used throughout the fair.
For the piece, Aiu-Servan Schreiber created a wooden container covered with a chalky texture, featuring a round opening for bottles to be recycled in. Seen shining through the opening is a luminous golden interior (made of gold leaf), standing as a reminder of our planet and its many treasures.
“True to its pioneer spirit, Ruinart collaborates with artists to engage the public in the crucial preservation of our environment. This innovative project imagined by David Aiu Servan-Schreiber combines art and recycling. It is part of the initiatives we implement to reduce our impact and promote a sustainable development,” said Frédéric Dufour, President of Maison Ruinart.