Fashion house Moncler has launched a new digital campaign, “Moncler Voices,” conceived by Chairman and CEO Remo Ruffini. In order to bring followers together through artistic connections, the campaign has invited a cast of creatives, artists, athletes, designers, and other personalities to offer a visual reply to the question, “What does Moncler mean to you?”
The Instagram initiative is due to last several weeks and highlights the house’s belief that embracing uniqueness comes with a need to invite outside voices in. The campaign will include regular installments of imagery by names like Robbie Spencer, Nigel Sylvester, Richard Quinn, Nick Dutton, Hiroshi Fujiwara, Veronica Leoni, Matthew Williams, Francesco Ragazzi, Simone Rocha, and many others.
Thus far, we’ve seen images like those by Sabino Pantone, whose creation took the form of a lift-off of love, picturing a bouquet of balloons carrying a heart-printed jacket into the sky; Robert Rabensteiner’s self-portraits encouraging his audience to listen to nature; and an image of Palm Angels founder Ragazzi, depicting himself and his brother as children, which puts a focus on the importance of loved ones.