Uniqlo’s SUPERGEOMETRIC Collection Inspired by MoMA
Uniqlo recently debuted its collection entitled SUPERGEOMETRIC through their partnership with SPRZ NY—a project that began in 2014 to include fashion-meets-art pieces in collaboration with The Museum of Modern Art (MoMA). Inspired by the MoMA collection, and to celebrate the masters of geometric form, the brand is offering a handful of new patterns and designs in a line of apparel, accessories, and special editions. T-shirts, bags, and scarves show classic designs derived from some of our time’s greatest artists and designers, such as Sol LeWitt, Josef Albers, Gego, François Morellet, and Max Bill. The collection also honors the artistic elements of the shapes, colors, and specific lines, which you can see especially apparent in the jumpsuits, dresses, and shirts.
Additionally, the brand’s New York flagship on 5th Avenue has been transformed into a canvas for Dutch-born graphic artist Sigrid Calon. The large-scale installation touched upon the store’s tall columns and vast floor spaces, with red stripes leading guests in and out of the common areas and up the stairs.
On March 3, the launch of the collection was celebrated at the flagship in the company of Calon, friends of Uniqlo, and actress Taryn Manning, who gave guests a lively DJ set after we caught up with her about her involvement with the brand.
“They’ve always superseded being affordable and still chic, and the fabrics and the craftsmanship isn’t just spat out. I respect the whole system of the brand, the infrastructure of Uniqlo,” said Manning. “My favorite piece is the one I’m wearing—the jumper. I love shapes and geometry, and they’re right on target with how they, probably months ago, forecasted that with the trends of today.”