The first ever Watches & Wonders Miami took place last weekend, from February 16-19. Debuting in the Miami Design District, it was led by the Foundation Haute Hologerie (FHH) in partnership with the Miami Design District Associates (MDDA).
The watch event opened with a cocktail party hosted by FHH and the Miami Design District, with 21 of the world’s leading watchmakers, including A. Lange & Söhne, Audemars Piguet, and Van Cleef & Arpels, among others. In the neighborhood’s Palm Court, watch collectors, enthusiasts, and industry insiders enjoyed cocktails and music by DJ Brendan Fallis.
Over the weekend, the 21 maisons presented their latest timepieces, with attendees having the opportunity to visit the maisons boutiques and talk with the watchmakers themselves. “Telling Time,” an exhibition comprised of nine films was also on view, as well as other educational series such as lectures and roundtable discussions. Watchmaking workshops gave participants an industry insight into the world of watches.
Watches & Wonders coincided with the Miami Design District Concourse, bringing out some of the rarest automobiles including a 1967 Ferrari 275 GTB/4. Over four days more than 20,000 attendees took part in this event.
Miami seemed the perfect location for this event, with previous edition in Hong Kong. Said Craig Robins, CEO and President of Dacra, “The Miami Design District is a neighborhood that fosters creativity and offers one-of-a-kind experiences, so it was only natural to create an occasion for top collectors and enthusiasts to view extraordinary timepieces and fine jewelry, as well enjoy the Miami Design District Concours’ presentation of the world’s most rare exotic and collectible automobiles.”